MARSHALL MEDICAL LAUNCHES REBRANDING CAMPAIGN

PLACERVILLE, CA (March 6, 2024) – Marshall Medical, El Dorado County’s largest healthcare provider, has launched a comprehensive rebranding campaign designed to highlight its deep commitment to quality community-based care. The strategic branding rollout over the coming months will focus on Marshall’s exceptional services and highlight its best-in-practice providers.

“Our patients receive an extraordinary standard of care at Marshall, says Siri Nelson, Marshall’s President and CEO. “It is the same or better than they would find in any large city. The difference is that Marshall was built by and for our community, meaning that we can care for El Dorado County like no one else. For too long Marshall has been a quiet gem tucked away in the hills, but that ends now. It is time for our patients, our staff, and our community to recognize and celebrate the extraordinary commitment to quality care Marshall provides to every person, every time. Our rebranding isn’t just a new logo on a building. It represents a promise to an elevated experience and to exceptional care delivered here, in the heart of our community.”

Marshall’s rebranding honors its fiercely independent identity and celebrates its future as a healthcare leader in the region. Founded 65 years ago through a community-driven campaign, today Marshall offers the same world-class care offered in large cities, the same pioneering clinical trials, and the same compassionate care. Marshall’s nationally accredited Cancer Center, a UC Davis affiliate, combines the strengths of an academic health system with a community-based hospital, making first-rate cancer care available in our region. Marshall has been recognized for its stroke care by U.S. News & World Report, for overall patient and clinical outcomes by the Lown Institute and as one of 148 top hospitals in the nation by Money and national watchdog organization, The Leapfrog Group. Whether patients come in through the emergency room, birth center, surgical services, or the family medicine clinics, they are met by highly trained, deeply committed professionals who have their choice of where to practice locally and have chosen Marshall.

“Healthcare in our region is becoming increasingly competitive, “notes board Chair George Nielsen. “While Marshall has been serving this community for nearly seven decades, we now face several multi-state health systems with facilities just across the county line. Marshall’s strength is our independence and our ability to be nimble enough to adjust to the needs of our area’s residents quickly and strategically in a way that larger organizations cannot. That is why we are best positioned to care for this community now and into the future.”

As a part of the rebranding campaign, Marshall is dropping the words “medical center” from its name, reflecting the reality that care no longer takes place exclusively within the walls of a hospital. To best serve the future needs of El Dorado County, Marshall has offices and clinics in Placerville, Georgetown, Cameron Park, and El Dorado Hills, where a new two-story 49,000 square-foot facility will open this coming winter. The El Dorado Hills expansion is designed to address the needs of the growing population in the area by offering family medicine, orthopedics and sports medicine, physical therapy, and laboratory services close to home. Across the county in Georgetown, Marshall’s Divide Wellness Center provides many of the same services to those in the remote, rural area who might not otherwise have access to care. That commitment to quality care in all areas of our county will be highlighted as the rebranding is revealed online and through billboards, advertisements and in other forums.

About Marshall

Marshall is an independent, nonprofit community healthcare provider located in the heart of the Sierra Foothills. Marshall includes Marshall Hospital, a fully accredited acute care facility with 111 beds in Placerville; several outpatient facilities in Cameron Park, El Dorado Hills, Placerville, and Georgetown; and many community health and education programs. Marshall has over 220 licensed practitioners and over 1,400 employees providing quality healthcare services to more than 180,000 residents of El Dorado County.